As a business leader in Australia, you’re no stranger to the importance of strategy. But let’s face it – many organisations are getting it wrong. We’re mistaking planning and discussion for strategy, failing to execute, and neglecting accountability structures. It’s time to shake things up and get back to basics.

The Problem: Confusing Planning with Strategy

Planning and discussion are essential, but they’re not strategy. Strategy is about making deliberate choices to achieve specific outcomes. It’s about allocating resources, prioritising efforts, and driving meaningful change. Planning, on the other hand, is about mapping out the steps to achieve those outcomes. We need to stop confusing the two.

The Consequences: Lack of Accountability and Execution

Without a clear strategy, organisations struggle to execute. We get bogged down in meetings, reports, and plans, but fail to take action. We lack accountability structures, so no one’s responsible for driving progress. And when we do take action, it’s often misaligned with our strategic objectives.

The Solution: Linking Actions to Strategic Outcomes

To get back on track, we need to define how our strategic objectives will shape and improve our business. We need to be crystal clear about what we want to achieve and how we’ll measure success. Then, we need to link every action and activity to those strategic outcomes. This ensures everyone’s working towards the same goals.

The Enablers: The Power of Clear and Achievable Goals

Clear and achievable goals are essential for success. They provide focus, motivation, and a sense of accomplishment. But let’s not forget the power of stretch goals – ambitious targets that push us beyond our comfort zones. These goals drive innovation, creativity, and growth.

It’s Time for a Fresh Approach

So, what can you do differently? Start by:

It’s time to shake up the status quo and get back to basics. Let’s stop mistaking planning and discussion for strategy and start driving real change in our organisations. The future of Australian business depends on it.

I Challenge You

Take the first step today. Review your strategy, assess your accountability structures, and start linking your actions to strategic outcomes. Let’s work together to drive a new era of growth, innovation, and success in Australian business.

By James Orr