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https://wyze.au/wp-content/uploads/2022/10/pexels-olia-danilevich-4974915-scaled-1.jpeg25601707As we work with business owners to develop strategy, we are regularly met with hurdles around building a shared understanding of strategy. A regular topic of discussion concerning business and technology strategy is that businesses confuse operational effectiveness with strategy and that believe they are being strategic because they are good at what they do, […]