{"id":688,"date":"2022-10-13T12:04:23","date_gmt":"2022-10-13T02:04:23","guid":{"rendered":"https:\/\/wyze.au\/?p=688"},"modified":"2022-10-19T07:42:54","modified_gmt":"2022-10-18T21:42:54","slug":"thats-not-strategic","status":"publish","type":"post","link":"https:\/\/wyze.au\/index.php\/2022\/10\/13\/thats-not-strategic\/","title":{"rendered":"That’s Not Strategic"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

As we work with business owners to develop strategy, we are regularly met with hurdles around building a shared understanding of strategy. A regular topic of discussion concerning business and technology strategy is that businesses confuse operational effectiveness with strategy and that believe they are being strategic because they are good at what they do, they use technology, or they have the best people.<\/p>\n\n\n\n

Let\u2019s call it out. Anything that your competitors can do that you can do is not a strategic advantage, it\u2019s not defensible, and it\u2019s not sustainable. Eventually, your competitors can and will catch up.<\/p>\n\n\n\n

Operational effectiveness – which can form part of a strategy and is often linked with efficiency – is akin to continuous improvement, maintenance, and streamlining. For some, it can be a false sense of strategic predisposition that \u201cwe engage with our customers\u201d in areas such as gathering and interpreting feedback from internal and external stakeholders to refine a process or improve products and services. Again, this can be a strategic activity but is not in itself a strategy.<\/p>\n\n\n\n

Yes! new capabilities can come from implementing these improvements. For example, digitising processes, utilising CRM and information systems, as well as automation are improvements. These do not necessarily translate directly to lead growth or enhance customer retention but can form the strategic levers of change.<\/p>\n\n\n\n

Effectiveness improvements may help you reduce overhead, expose more margin, increase quality, or reduce the price for consumers. Strategy, however, is concerned with assembling and uniquely deploying capabilities to realise the outcomes of success. For example, implementing information systems or going \u2018Cloud\u2019, or changing suppliers and external partners in isolation does not directly link to success, but as part of an overarching business strategy – linked to technology, supply chain and logistics through tactical execution and operational plans – can be deployed strategically to maximum effect to create a sustainable competitive advantage. This is the essence of developing a strategy.<\/p>\n\n\n\n

Remember, it\u2019s about uniqueness – the uniqueness in the assembly of, or ability to solve the problem to satisfy the needs of your customers better than your competitors.<\/p>\n\n\n\n

How are you uniquely positioned to do it better than the rest?<\/p>\n\n\n\n

Thinking then about the tangibility of strategy, it must be real for everyone within the business. Leadership is about bringing people on the journey, strategy is the roadmap, and everyone should have visibility, understanding and definition about the role they play and the underlying drivers of change – essentially the \u201cwhy?\u201d.<\/p>\n\n\n\n

The strategy needs to be adopted!<\/p>\n\n\n\n

If you\u2019ve made it this far, and you\u2019re now coming to grips with the fact that I\u2019ve called it out, maybe you\u2019re not actually being strategic. Remember, you may be operationally effective, which can form part of the strategic agenda, but critically, they are two very different things.<\/p>\n\n\n\n

It is time to invest in strategy!<\/p>\n\n\n\n

If you\u2019d like to know more or need help in developing a strategy, Contact Us<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

As we work with business owners to develop strategy, we are regularly met with hurdles around building a shared understanding of strategy. 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